The Tottenham Hotspur FC Fan Token (SPURS) was launched in partnership with Socios.com to provide fans with access to unique Club-related activities, rewards, and experiences. This initiative allows fans to engage more deeply with the Club through polls, predictors, quizzes, and competitions on Socios.com. By participating in these activities, fans can unlock various rewards and experiences tailored for Spurs fans, such as Big Screen messages and VIP tickets​​​​.

The Spurs Fan Token is offered free to all One Hotspur+ Members and Season Ticket Holders who are 18 years and older, enhancing the Club's existing membership benefits. Fans not holding Season Tickets or memberships can purchase the Fan Tokens after the initial launch phase. The Fan Tokens were introduced at an initial price of $2 each and allow for increased fan engagement and interaction, aligning with the Club’s aim to generate additional revenue streams to reinvest in football activities​​​​.

Socios.com(Chiliz), the platform hosting the Spurs Fan Token, is a global rewards and engagement platform with partnerships across multiple sports disciplines. It aims to offer a new dimension of fan engagement and benefits through its app. Tottenham Hotspur's partnership with Socios.com not only aims to engage fans but also supports community initiatives like the Reignite programme through the Tottenham Hotspur Foundation​.